Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar download free [PDF and Ebook] by Tom Geismar

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar download free [PDF and Ebook] by Tom Geismar year 2011
  • Book name: Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
  • Author: Tom Geismar
  • Release date: 2011/8/31
  • Publisher: F&W PUBLICATIONS INC
  • Language: English
  • Genre or Collection: Crafts and Hobbies
  • ISBN: 9781440310324
  • Rating: 7.95 of 10
  • Votes: 691
  • Review by: Verdie See
  • Review rating: 7.53 of 10
  • Review Date: 2018/11/12
  • Total pages: 256
  • Includes a PDF summary of 27 pages
  • Description or summary of the book: Part teaching guide, part insider's peek into the creative and professional processes of one of the world's leading graphic design firms, 'Identify' is more than simply a book about the art and practice of trademark design. 'Identify' is about identity design that works, written by the very pioneers and practitioners responsible for many of the world's most durable and iconic visual marks. 'Identify' offers readers a behind the scenes look into the processes of three of the most important and prolific names in the world of branding and design. Featuring more than 40 logos and the often dramatic and amusing stories behind their creation, it shows how they were conceived, the rough sketches along the way, and, of course, the final piece. The book also offers 50 case studies that dive deeper into the mark's creation to present the challenges the team faced, how they overcame them, and their thinking behind the decisions they made along the way.
  • Estimated reading time (average reader): 15H17M20S
  • Other categories, genre or collection: Crafts & Hobbies, Graphic Design
  • Available formats: RB, EPUB, TCR, WORD, DOC, TXT, PDF, PPTX. Compressed in CAB, ZIP, AZW, RAR
  • Download servers: Uploaded, Torrent, Mejor Torrent, Dropbox, Google Drive, IsoHunt, FileServe, MEGA
  • Format: Hardback
  • Approximate value: 60.90 USD
  • Dimensions: 216x279x28mm
  • Weight: 1,522g
  • Printed by: How Books
  • Published in: Ohio, United States
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